PROJECT
nate Social and Product Animation
CLIENT
nate
ROLE
Motion Graphics Artist
DESCRIPTION
Founded in 2018, nate is a tech start-up located in New York, NY. Their main product, the nate app, allows the user to convinently checkout with one tap when shopping online, saving items for later as well as curating and sharing shopping lists. The nate app mainly targets Gen Z buyers, and often partners with creators for their campaigns. As the in-house Motion Graphics Artist at nate, I worked with art directors, designers, developers, and copywriters to create animations based on the nate brand guidelines. My work included branding campaign videos, social media content, and tutorial videos for their website, emails and app.
PROJECT
nate Social and Product Animation
CLIENT
nate
ROLE
Motion Graphics Artist
DESCRIPTION
Founded in 2018, nate is a tech start-up located in New York, NY. Their main product, the nate app, allows the user to convinently checkout with one tap when shopping online, saving items for later as well as curating and sharing shopping lists. The nate app mainly targets Gen Z buyers, and often partners with creators for their campaigns. As the in-house Motion Graphics Artist at nate, I worked with art directors, designers, developers, and copywriters to create animations based on the nate brand guidelines. My work included branding campaign videos, social media content, and tutorial videos for their website, emails and app.
PROJECT
nate Social and Product Animation
CLIENT
nate
ROLE
Motion Graphics Artist
DESCRIPTION
Founded in 2018, nate is a tech start-up located in New York, NY. Their main product, the nate app, allows the user to convinently checkout with one tap when shopping online, saving items for later as well as curating and sharing shopping lists. The nate app mainly targets Gen Z buyers, and often partners with creators for their campaigns. As the in-house Motion Graphics Artist at nate, I worked with art directors, designers, developers, and copywriters to create animations based on the nate brand guidelines. My work included branding campaign videos, social media content, and tutorial videos for their website, emails and app.
DYNAMIC CONTENT
This was a new feature designed for the nate app which includes a series of seven videos demonstrating the key concepts and functions available in the app,. The format of these videos are akin to Instagram stories, and the main challenge was to be able to attract the users’ attention quickly. This project results in a big improvement to user engagement.
DYNAMIC CONTENT
This was a new feature designed for the nate app which includes a series of seven videos demonstrating the key concepts and functions available in the app,. The format of these videos are akin to Instagram stories, and the main challenge was to be able to attract the users’ attention quickly. This project results in a big improvement to user engagement.
DYNAMIC CONTENT
This was a new feature designed for the nate app which includes a series of seven videos demonstrating the key concepts and functions available in the app,. The format of these videos are akin to Instagram stories, and the main challenge was to be able to attract the users’ attention quickly. This project results in a big improvement to user engagement.
TAPPABLE TUTORIAL (LOTTIE FILE)
This was an interactive tutorial showing how to add a product in the app step-by-step. The user needs to tap on the indicated area to continue playing the video. The production of this video involved making markers in the After Effects timeline with specific names, and these markers were used later as points to pause the videos and allow the user to take actions as indicated.
TAPPABLE TUTORIAL (LOTTIE FILE)
This was an interactive tutorial showing how to add a product in the app step-by-step. The user needs to tap on the indicated area to continue playing the video. The production of this video involved making markers in the After Effects timeline with specific names, and these markers were used later as points to pause the videos and allow the user to take actions as indicated.
TAPPABLE TUTORIAL (LOTTIE FILE)
This was an interactive tutorial showing how to add a product in the app step-by-step. The user needs to tap on the indicated area to continue playing the video. The production of this video involved making markers in the After Effects timeline with specific names, and these markers were used later as points to pause the videos and allow the user to take actions as indicated.
CREATOR SPOTLIGHT
A mini series on Instagram featuring four different creators, each one of them with a different area of interest. The goal of this series was to show the diverse range of creators collaborating with nate.
CREATOR SPOTLIGHT
A mini series on Instagram featuring four different creators, each one of them with a different area of interest. The goal of this series was to show the diverse range of creators collaborating with nate.
CREATOR SPOTLIGHT
A mini series on Instagram featuring four different creators, each one of them with a different area of interest. The goal of this series was to show the diverse range of creators collaborating with nate.
TRUE COLOR CAMPAIGN
This project consisted of a series of seven Instagram videos that I designed and animated to raise awareness and support for the LGBTQIA+ community. Seven teams of creators participated, each representing a color of the rainbow and led by a captain who selected the organization their team would fundraise for. The success of this campaign led to nate being named the Gold Diversity, Equity, and Inclusion Industry Champion by PerformanceIN and the US Partnership Awards.
TRUE COLOR CAMPAIGN
This project consisted of a series of seven Instagram videos that I designed and animated to raise awareness and support for the LGBTQIA+ community. Seven teams of creators participated, each representing a color of the rainbow and led by a captain who selected the organization their team would fundraise for. The success of this campaign led to nate being named the Gold Diversity, Equity, and Inclusion Industry Champion by PerformanceIN and the US Partnership Awards.
TRUE COLOR CAMPAIGN
This project consisted of a series of seven Instagram videos that I designed and animated to raise awareness and support for the LGBTQIA+ community. Seven teams of creators participated, each representing a color of the rainbow and led by a captain who selected the organization their team would fundraise for. The success of this campaign led to nate being named the Gold Diversity, Equity, and Inclusion Industry Champion by PerformanceIN and the US Partnership Awards.
GALENTINE'S DAY EVENT FILTER
An Instagram filter I created in Spark AR featuring tap-triggered animations, the user taps on the screen to switch between the heart popping animation and the looping background. The primary challenge was reducing the file size from 100MB to under 5MB, achieved through optimization of resolution, frame rate, animation length, and asset size.
GALENTINE'S DAY EVENT FILTER
An Instagram filter I created in Spark AR featuring tap-triggered animations, the user taps on the screen to switch between the heart popping animation and the looping background. The primary challenge was reducing the file size from 100MB to under 5MB, achieved through optimization of resolution, frame rate, animation length, and asset size.
GALENTINE'S DAY EVENT FILTER
An Instagram filter I created in Spark AR featuring tap-triggered animations, the user taps on the screen to switch between the heart popping animation and the looping background. The primary challenge was reducing the file size from 100MB to under 5MB, achieved through optimization of resolution, frame rate, animation length, and asset size.
